Second Helping is a marketing consultancy helping small to mid-size businesses thoughtfully grow through brand strategy, digital marketing, graphic design and curated marketing initiatives.
All stories are meant to be told, but not all stories are made to be heard. At Second Helping, we craft campaigns that will not only demand attention, but resonate deeply with your customer, translating to results that you see walk through your door.
Second Helping specializes in brand strategy, partnerships, digital marketing, and graphic design. However, we don’t stop there. With experience across a variety of tactics – we curate a marketing approach that is tailor made to fit your needs.
Branding
Take your brand into a new era with refined creative direction and evergreen asset creation that will stand the test of time while honoring your well-loved logo.
Digital Marketing
Whether it’s crafting social strategy, getting your brand in front of local influencers, or setting up a paid media approach – we’ll make your digital presence work for you, not the other way around.
Graphic Design
Polish your presence across the board with content and design that represent your brand best; from full website redesign, content creation, or everyday print needs.
Granny was the matriarch of our family. Her Sunday lunches brought us together as she worked tirelessly in the kitchen to ensure everyone was fed, with plenty of second helpings to go around. My favorite place was right next to her, helping her make biscuits, peel potatoes, or shell lima beans. Here, the best things were made together.
While sifting through inspiration, the name Second Helping fit just right. It embodies the joy of working together to create ideas so good, you have to come back for more. The name also represents a cornerstone experience that shaped my love of all things food and hospitality; quality time spent in the kitchen, learning from my favorite woman in the whole world.
Marketing Made for the Midwest
Originally from the coast of North Carolina, Corbin arrived in Austin, Texas in 2016 where she spent a decade forging her career in marketing both agency and client side, working to help build the dreams of small mom and pop shops, to crafting authentic regional campaigns for Fortune 500 companies.
Corbin launched her career in social and influencer marketing, excelling in paid strategies to translate content to results. With a natural eye for design and a discipline to inform choices through insights, Corbin has helped guide the brand strategy for various clients navigating the ever changing landscape of the consumer.
Now living in Wichita, Kansas, Corbin hopes to shine a light on the Midwest spirit and the businesses that make it what it is. The Midwest at times can feel like the last frontier for brands. It’s an outlier in the way that it’s not one of the coasts, and naturally a bit quieter than its Southern cousin, Texas. However, brand trust and loyalty are fundamentals here, word-of-mouth goes a lot farther coming from an authentic voice, and hype is halted if it doesn’t make sense. With this at the forefront, Corbin hopes to elevate and amplify brands of the Midwest for all to experience.
After introductions, each marketing plan starts with insights. Your business receives a full deep dive on who your customer is and what’s making them purchase – informed both by competitor trends and owned data.
Research
Rooted in the insights, your marketing plan takes shape with recommendations that are fine tuned to achieve your goals. Projects are scoped based on hourly estimates or ongoing partnership through monthly retainers.
Plan
The work begins with weekly reports sent to ensure you’re always in the know of how we’re tracking towards your goals. If the plan requires additional partnership, we have trusted partners on the line ready to jump in.
Action
No good strategy stays stagnant. Your approach is refined over time based on performance and customer response, ensuring your story and brand stays relevant and top of mind.
Optimize
Fill out the contact form or shoot an email over to corbin@secondhelping.co.
