WEBSITE REDESIGN AND BRAND STRATEGY
Hagan Construction
Chris Hagan built his namesake construction company on honest work, quality craftsmanship, and lasting relationships, leading to a referral based business that has grown from renovations to custom solutions for new builds and home additions. Now, Chris is looking toward the next decade of Hagan Construction with a laser eye on building Custom Homes.
The Ask: Create a website that reflects the credibility and trust Chris and team have built over the years, showcasing their work in Renovations, Concrete Work, and Metal Buildings with a large focus placed on Custom Homes.
The Solution: With a website redesign, came the need for creating branded evergreen assets that would showcase Hagan Construction’s beautiful work. Second Helping partnered with Adler Grey Photography to direct a branding photoshoot, coordinating with homeowners to plan, prepare, and style their homes for the shoot, resulting in outstanding imagery and a hero video that showcases the quality of work Hagan Construction is known for.
Chris wanted a website that wasn’t your typical boxy construction website, leaning towards examples that had more organic shapes and movement. At the forefront was the need to create a website that felt credible, trustworthy and authentic to Hagan Construction. With that in mind, the website came to life – optimizing copy for search terms such as Custom Homes, New Builds, and Wichita Home Construction.
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Film Photography by Corbin Breault